{"product_id":"the-design-of-everyday-things","title":"The Design of Everyday Things","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"a-text-bold\"\u003eThe essential guide to human-centered design \u003cbr\u003e \u003cbr\u003e“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eEven the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. \u003cbr\u003e  \u003cbr\u003eThe fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. \u003cbr\u003e  \u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Design of Everyday Things\u003c\/span\u003e\u003cspan\u003e shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. \u003cbr\u003e  \u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Design of Everyday Things\u003c\/span\u003e\u003cspan\u003e is a powerful primer on how—and why—some products satisfy customers while others only frustrate them. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 style=\"text-align: right;\"\u003e\u003cspan\u003eפרטים נוספים\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp style=\"text-align: right;\"\u003e\u003cspan\u003e\u003cstrong\u003eמספר עמודים\u003c\/strong\u003e: 368\u003cbr\u003e\u003cstrong\u003eשנת הוצאה\u003c\/strong\u003e: 2013\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":42880905314400,"sku":null,"price":110.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0245\/9572\/6432\/files\/1_66c98dbf-4ff2-473a-b737-d96f0bad607a.jpg?v=1781695766","url":"https:\/\/www.sipurpashut.com\/products\/the-design-of-everyday-things","provider":"סיפור פשוט","version":"1.0","type":"link"}